Track Wild™ was born from a simple idea:
what if a hat could mean something more?

We wanted to create something that wasn’t just stylish, but meaningful.

Something that represented adventure, freedom, love for nature, and respect for the wild places that make Australia so special.

Every Track Wild™ hat is inspired by iconic Australian wildlife.

Each animal we design represents a real story, a real habitat, and a real responsibility to protect what we love.

Our hats are made using recycled materials and organic cotton, because we believe great design should never come at the cost of the planet.

We also donate 1% of our income to wildlife conservation through the Wildlife Warriors Foundation, helping protect the animals that inspire every one of our designs.

Track Wild™ isn’t about mass production or fast fashion.

It’s about identity, purpose, and creating something you’re proud to wear.

When you wear Track Wild™, you’re not just wearing a hat.

You’re carrying a little piece of the wild with you.

Born Wild. Made Conscious.

Sustainable Style, Wild Spirit

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Eco Conscious

Sustainable choices that respect nature and protect Australia’s wild beauty.

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Give Back

1% of every purchase in this website is donated to wildlife warrior foundation.

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Premium Quality

High-quality gear made to last, designed for the Australian outdoor lifestyle.

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Aussie Owned

Proudly Australian. Born from a love for our land, wildlife, and outdoor lifestyle.